SEO Agency Software to Run Your Agency and See Profit Per Client
Built for small and growing SEO agencies. See every client's status and profit in one place.
Lumea Direct is SEO agency software for owners who run client work and a team. Below, you get the roster view, the profit formula, a worked example, and every plan price. Michael Gleed built Lumea inside his own SEO agency.
Most owners find out a client is behind when the client calls to ask. Most also judge a client by the size of the fee and how loud it is. You might be working hardest for the account paying you least, and your spreadsheet will never say so. Your busiest client might be your worst client. Every month it stays hidden, the loss comes out of your pay.
What Lumea Direct Is: SEO Agency Management Software for Small and Growing Agencies
Lumea Direct is SEO agency management software for small and growing agencies. It holds your clients, deliverables, topical maps, timecards, pay periods, and client reports in one account. Agency plans start at $143 a month. The Unlimited plan has no client cap, and every plan includes unlimited team members.
Rank trackers tell you where a page sits. Lumea tells you where each client stands and what running the agency costs. Take the full tour of Lumea's SEO agency management software, screen by screen.
SEO Client Management
Every client's month on one screen, with pace, percent done, and an owner on every item.
Roster viewProfit Per Client
Fees minus client costs and the cost of logged time, for every client, every month.
Team reportSEO Client Reporting
A monthly client report in about 5 minutes, with Search Console numbers and live links.
5 min, not 35SEO Client Management: See Where Every Client Stands Right Now
Lumea shows where every client stands this month on one screen. Each client gets a percent done, a pace line, and an owner on every item. Pace counts working days. By the 10th, you can see who's on pace, who's behind, and who has nothing done.
You stop being the only person who knows what's left. Your team sees the same month by client or by person, and the Delivery report shows who finished what. A client asks how the month is going, and you answer in one click.
Client Lead Tracking for the Businesses You Serve
Each client can get its own workspace to track the leads your SEO brings in. Website form emails and GoHighLevel forms land there as leads, with the name, phone, and service already filled in. Your client works each lead, and you can see if they followed up before anyone blames the SEO.
How Lumea Shows Profit Per Client
Lumea shows profit per client with one formula. Take the monthly retainer plus one-time fees, then subtract client costs and the cost of logged time. Two clients paying $1,200 a month can land $506 apart in profit. Here's the math.
| Example data | Bayside Chiropractic | Miller Physical Therapy |
|---|---|---|
| Monthly fee | $1,200 | $1,200 |
| Hours logged | 30.8 | 7 |
| Cost of logged time | $679 | $173 |
| Client profit | $521 | $1,027 |
| Revenue per hour | $39 | $171 |
Bayside looks like the bigger account because it fills the calendar. Miller earns more than four times as much per hour. Salaried time counts at annual salary divided by 2,080 hours, so salaried staff carry a real cost on every client. Lumea also flags any client whose hours swing against its 6-month average.
SEO Client Reporting in 5 Minutes Instead of 35
A monthly client report takes about 5 minutes in Lumea, down from 35 by hand. It pulls Google Search Console numbers and the month's finished work, with live links, into one report. Google Business Profile numbers get typed in by hand until Google approves the connection.
Across 20 clients, you get 10 hours back each month. Your clients can also export their own data at any time, so nobody feels locked in. The SEO client reporting guide shows each report screen.
SEO Project Management for Monthly Deliverables and Topical Maps
Lumea plans each client's month in about 10 minutes, down from 30 to 40. Every deliverable in a service tier becomes its own item, with an owner, a status, and later a live URL. A topical map imports from a spreadsheet in about 5 minutes.
Each person on your team sees their own work for the month without asking you. The content tab tracks the publish date and index status of each article. Read how SEO project management works in Lumea.
Agency Time Tracking Tied to Every Client
Every hour logged in Lumea carries a client, a work type, and the pay rate on the day. Pay periods run weekly, every two weeks, twice a month, or monthly. The owner approves each one. Those tagged hours turn 30.8 hours on Bayside into a $679 cost instead of a guess.
For the owner
- Hours by client
- Pay periods you approve
- Flags when client hours swing
For your team
- What's due and who owns it
- Clock in by client
- Unlimited seats, no per-person fee
Owners who do client work should log hours too. Skip your own time and every client looks more profitable than it is. The agency time tracking guide covers work types, rates, and pay periods, since Lumea isn't a payroll service.
Lumea vs SEO Tools Like Semrush and Ahrefs
Lumea doesn't replace Semrush or Ahrefs, and it isn't a rank tracker. Semrush and Ahrefs measure keywords, backlinks, and rankings. Lumea runs the business around the SEO work, from deliverables to client profit. At $143 a month to start, it sits beside the tools you already pay for.
Keep your rank tracker for research and position checks. Use Lumea for the questions a rank tracker can't answer, like which client costs you money. Your books stay in your accounting software.
Semrush and Ahrefs
What your SEO work does in Google.
Lumea Direct
How the agency around the SEO work runs.
Why Michael Gleed Built Lumea Direct
Michael Gleed built Lumea Direct because his own SEO agency outgrew spreadsheets. With 20 clients and a small team, the facts about his business sat across Google Drive, Docs, and Sheets. Every tool he tried was built for some other kind of business, so he built the one he needed.
It was the second time he learned the same lesson. Years earlier, Michael ran a home building company on spreadsheets and a QuickBooks account he didn't understand. Later he worked at a company making over $100 million a year. Its leaders checked the numbers daily. Lumea gives a small agency the same daily view, and his own agency has used it every day since.
The biggest thing in my agency was being disorganized, so I built Lumea to fix it. Now 20 of my clients run on it, and I can see which ones make us money.
Lumea Direct Pricing: Agency Plans From $143 a Month
Lumea Direct agency plans start at $143 a month for up to 3 clients. Growth covers 4 to 8 clients for $242. Unlimited covers 9 or more for $494, with no client cap. Every plan includes unlimited team members and a 14-day free trial with no card.
Up to 3 clients
- Unlimited team members
- Client profit and reports
- 14 days free, no card
4 to 8 clients
- Unlimited team members
- Client profit and reports
- 14 days free, no card
9 or more clients, no cap
- Unlimited team members
- Client profit and reports
- 14 days free, no card
| Plan | Price per month | Clients |
|---|---|---|
| Starter | $143 | Up to 3 |
| Growth | $242 | 4 to 8 |
| Unlimited | $494 | 9 or more, no cap |
| Solo | $98 | One business doing its own SEO |
Prices as of September 26, 2026. Paying yearly saves 20 percent.
Pick the plan by client count, and move up when you sign client four or client nine. The Solo plan fits a business running its own SEO rather than an agency. Yearly prices and full plan details sit on the Lumea pricing page.
How to Start With One Client
Start with one client. Add the client and pick a service tier, and the month's deliverables appear with owners attached. Log a week of hours against the client. Before your 14-day free trial ends, you'll see its real profit.
Add your first client and choose a service tier.
01Log a week of hours against the client.
02Open the Team report and read the client profit line.
03Michael Gleed built Lumea to run his own agency, and it runs there every day. The payoff is knowing where every client stands and which ones to raise, keep, or drop. Start your 14-day free trial with no card needed, or compare the plans above first.
Free Client Profit Calculator for SEO Agencies
The free Client Profit Calculator shows profit per client and profit per hour for up to 20 clients. Type in each client's fee, hours, and your team's pay rates, and the sheet does the math for you. It uses the same formula as Lumea, including the 2,080 hour rule for salaried staff.
- Profit per client and profit per hour
- Room for up to 20 clients
- Hourly and salaried team members
- Works in Excel and Google Sheets
Fill it in for your top 3 clients first, since they usually take the most hours. If one of them ranks last on profit per hour, you've found your Bayside. When you want these numbers every month without the spreadsheet, Lumea runs them for you.
Get the Free Calculator
Three fields, and we email the sheet to you.
Questions About SEO Agency Software
Is SEO dead now with AI?
No, SEO isn't dead. Google says its standard SEO best practices still apply to AI Overviews and AI Mode. Its guidance on AI features and your website lists no extra requirements for appearing in those answers.
What is the best SEO software for agencies?
The best SEO software for an agency is usually a set of three tools. You need a rank tool, Google's own data, and business software. Start with Google Search Console, which is free and shows queries, clicks, and positions for each client site. Add a paid research tool once clients pay for it.
What software is best for agency management?
The best agency management software is the one showing you money by client each month. The SBA's small business management guide suggests comparing each segment of your business on its own. For an agency, every client is its own segment.
How much does an agency charge for SEO?
SEO agency fees vary widely by market, service mix, and client size. The number to know first is your own floor, which is the hourly cost of the work plus your margin. Private employers spent $46.89 per hour worked in June 2026, per the BLS employer costs release. Price each client from the hours it takes, then check the real hours every month.
